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Our Story
About EKS Franchise Consultants
Experience Isn’t a Claim. It’s a Track Record.
At EKS Franchise Consultants, we believe the decision to buy a franchise is not just a business decision — it’s a life decision. It affects your capital, your time, your family, and your future.
That’s why our clients don’t work with salespeople.
They work with operators, builders, and advisors who have spent decades inside real businesses — opening locations, managing people, navigating compliance, securing land, building facilities, and protecting capital.
EKS was founded by Tiffany Houston and Brian Houston to bring institutional-level thinking and real-world operating experience to individuals and families exploring franchise ownership.
Together, we combine franchise operations mastery with business consulting, land acquisition, permitting, and construction expertise — a rare and powerful combination in the franchise advisory space.
Meet Tiffany
Franchise Advisor | Operations & Multi-Unit Experience
Tiffany Houston brings over 20 years of hands-on experience owning, operating, managing, and leading businesses built on repeatable systems, brand standards, and unit-level economics—the core of successful franchising.
Her background spans franchise ownership, branded hospitality, retail operations, and service-based businesses, including:
• Owner & Operator of a nationally branded hospitality franchise
• General Manager of franchise and corporate retail locations
• Founder & Operator of a clinic built on franchise-style systems, SOPs, and compliance.
• Leadership roles in luxury hospitality and multi-department operations
Tiffany has lived franchising from the inside—managing P&Ls, labor, brand compliance, vendor relationships, audits, staffing, and customer experience across multiple environments.
She understands:
• What franchisors expect
• What franchisees struggle with
• How unit economics actually play out
• Where operational risk hides
As a Franchise Advisor, Tiffany helps clients match the right franchise to their strengths, lifestyle goals, and risk tolerance, while ensuring they fully understand the operational reality—not just the brochure.
Her role is deeply client-focused, guiding candidates through:
• Franchise discovery & validation
• Operational fit analysis
• Lifestyle alignment
• Franchisor due diligence
• Long-term scalability considerations
She advocates relentlessly for the client—because she’s been the one signing the checks, hiring the staff, and answering the phone when things go wrong.
Meet Brian
Business Consultant | Land Acquisition,& Construction
Brian Houston brings more than 24 years of executive-level experience in business consulting, land development, construction management, and capital-intensive projects .
He is the founder of EKS Engineering & Consulting, a firm he grew to over $10 million in annual revenue, delivering complex commercial projects throughout Arizona and the Southwest.
Brian’s background includes:
• Land acquisition & feasibility analysis
• Zoning, entitlement, and permitting
• Design-build construction management
• Capital budgeting & ROI modeling
• Multi-million-dollar project execution
• Contract negotiation & risk mitigation
His work spans QSR, retail centers, hospitality, medical offices, industrial facilities, public infrastructure — and even projects inside the protected area of a U.S. nuclear power plant.
In the franchise context, Brian helps clients see what many advisors can’t:
• Whether a site actually works
• What build-out costs really look like
• How construction timelines impact cash flow
• Where developers, landlords, and vendors shift risk onto franchisees
He supports franchise clients with:
• Market and site feasibility thinking
• Real estate and land strategy insight
• Build-out risk awareness
• Capital planning and sequencing
• Long-term asset value considerations
This is especially critical for brick-and-mortar, hospitality, retail, food/QSR, medical, and service franchises where real estate and construction decisions can make or break returns.